Fashion as a form of introspection

In MODIVO’s latest campaign, winter meets intimacy and everyday life intersects with the essence of style. Against a backdrop of minimal, light-filled spaces, silhouettes pulse with movement. There is no excess here – just soft lines, intentional gestures, and garments shaped by emotion. Autumn and winter 2025, through the lens of MODIVO, is not just about wearability – it's a language of self-expression.

This season also redefines the ready-to-wear aesthetic. The campaign balances between refined tailoring and soft sensuality. Each look carries intention – from delicate knitwear to sculptural coats, oversized suits to lingerie-inspired dresses paired with sturdy shoes. At the heart of it all are brands that have long defined modern elegance: Guess, Tommy Hilfiger, Calvin Klein, Nine West, Weekend MaxMara, Polo Ralph Lauren,AMI Paris, Jacquemus, and Dolce&Gabbana.

AW25 Trends: Fashion with Depth

In the autumn–winter 2025 season, style gains structure. Unlike the lightness of summer, the coming months propose a return to tactile fashion – built around strong forms, saturated hues, and rich textures that beg to be touched. Layering, soft volume, dense knits, and noble materials – from brushed wool to suede, velvet, and leather – take center stage.

On the runways, and now in the MODIVO collection, we see accentuated shoulders, belted coats, knotted ties, and monochromatic layered looks. Emerging microtrends include romantic ruffles, hand-knit-like textures, deep crimson as the new sensual hue, and a return to the clean silhouettes of the 1990s – with tailoring, simplicity, and air-light fabrics.

The MODIVO Woman: Strength meets softness

In MODIVO’s AW25 women’s selection, autumn becomes an opportunity to build a wardrobe rooted in elegance with a soft core. Clothes don’t overwhelm the figure – they complement it, highlighting authenticity. Think midi-length dresses by Guess with structured seams, soft suits by Tommy Hilfiger in warm off-white tones, clean-cut coats from Weekend MaxMara, and voluminous milk-toned knits by Calvin Klein – fashion that lets you feel like yourself.

This season’s must-have shades? Mist grey, warm beige, bitter chocolate, as well as vanilla-toned ecru and deep burgundy – the latter shining in Nine West’s accessories, whether as a statement bag or a chunky-heeled boot.

There’s also no shortage of bold fashion moments: oversized shearling coats, faux fur trims, and delicate slips worn with heavy loafers. It’s a season of femininity filtered through strength – lingerie-inspired accents paired with architectural outerwear.

The MODIVO Man: Minimalism with intention

Autumn–winter 2025 in menswear is a season of focus. MODIVO tells the story of a man who values quality but doesn’t chase excess. What matters is detail, cut, fabric. Leading the way are tailored coats by AMI Paris, layered knits and sweatshirts by Jacquemus, knit sets by Polo Ralph Lauren, and varsity jackets, where the logo becomes a quiet symbol of fashion identity.

The color palette hovers around deep navy, olive green, steel grey, and caramel brown – tones that pair effortlessly with classic footwear and leather accessories. These are clothes that don’t shout – they whisper something meaningful.

MODIVO. Fashion That Speaks More

The MODIVO AW25 campaign isn’t just a seasonal trend presentation – it’s a narrative about style as language, about fashion as experience. In a world overwhelmed by noise, MODIVO offers something else: a fashion silence with depth, a carefully curated selection of clothing that stays with us – not because it's trendy, but because it's ours.

The latest AW25 collections from brands like Guess, Tommy Hilfiger, Calvin Klein, Weekend MaxMara, Polo Ralph Lauren, AMI Paris, Jacquemus, Dolce&Gabbana, Nine West, and Desigual are now available at MODIVO, in stores and via the mobile app.