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Strategy

GO.25 | EVERYTHING FASHION

OMNICHANNEL PLATFORM

CCC Group strategy until 2025

 

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GO.25 | Everything Fashion. Omnichannel Platform is a continuation of GO.22 strategy. CCC Group continues its focus on the customer, balanced growth based on complementary formats and the development of new product categories.

MISSION, VISION & VALUES

Mission: To unlock fashion for everybody, everywhere
 
Vision: #1 omnichannel fashion platform in CEE
 
Values:

 1. We are driven by Customers

2. We create business innovations

3. We work as a team

BUSINESS MODEL – OMNICHANNEL PLATFORM

CCC Group's strategy will be implemented in the omnichannel platform formula, which includes:
  1. 01

    Retail formats:

    5 strong, complementary formats – CCC, eobuwie.pl, Modivo, HalfPrice and DeeZee, which complement each other in terms of sales channels, assortment and others

  2. 02

    Channels:

    Intersecting offline and online channels, allowing the customer to choose the optimal way to buy products

  3. 03

    Products:

    A varied assortment offer, under which customers have access to a wide selection of footwear, apparel, accessories and other categories (interior design, health and beauty and others)

  4. 04

    Fundaments of the platform:

    including in particular, the product, communication, supply chain, technology, finance, sustainable development as well as culture and people.

CCC Group’s omnichannel platform creates a unique ecosystem for the products of individual retail formats - both own brands and third-party brands, which the Group is gradually developing - enabling the flow of products from full-price channels (CCC, eobuwie, Modivo, DeeZee) to off-price channels (HalfPrice)

 

COMPLEMENTARY RETAIL FORMATS

Our platform includes complementary retail formats, incl.: CCC eobuwie.pl, Modivo, HalfPrice and DeeZee, which complement each other in terms of sales channels (online / offline), product range (shoes, apparel, new categories), full-price / off-price segments, and price points.

GOALS

As part of GO.25 strategy, we focus primarily on continuing on dynamic growth, setting ourselves 7 strategic goals until 2025:

1. Business x3 - tripling the scale of the Group's operations, using the omnichannel platform model

2. EBITDA profitability > 12% 

3. New categories > 1/2 share in sales - a strong entry into new product categories, the common denominator of which is fashion, including apparel, home furnishings and beauty category. 

4. 60% share of online sales - we focus on a well-balanced share of pure online and digitized offlien channels

5. NPS + 10 points for all signs and channels - by continuing to focus on the customer and constantly increasing the purchasing experience, we set a strategic goal of increasing NPS across all signs and channels  

and goals within Sustainable Development – Circularity, Low-emission, Diversity and Transparency are the basis of our strategic activities:

6. MSCI ESG A+ rating

7. Employee engagement + 10pp vs the industry average