GO.22: CCC Group strategy for 2020-2022

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We aim to be aligned with clients expectations (right offer, on right time in preferred channel) with wide and growing use of digitalization and new technology.

The Strategy is focused on current and new Clients.


It consists of five main pillars:

Client-focused omnichannel, product, efficiency and agility, financial stability and sustainability.


  1. 01

    Client-focused omnichannel

    • Unique, CCC omnichannel footwear retailing ecosystem including complementary channels for reaching customers (e.g. offline stores, hybrid stores, Internet platforms, mobile apps, scanners, etc.) through which the Group wants to offer its products in every way expected by the customers
  2. 02


    • An attractive product mix tailored to diversified markets, sales channels and retail formats.
    • Product offering based on private labels in CCC channels with growing but minority share of third party brands along with broad multibrand offering in sales channels.

  3. 03

    Efficiency and agility

    • Efficient and agile organization that ensures flexibility for future growth and delivery of strategic goals
  4. 04

    Financial stability

    • Stable and future-oriented financial policy including effective working capital management and a moderate level of indebtedness.
  5. 05


    • Innovative and responsible organization that cares and develops CCC DNA.

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