The iconic surf style is just the beginning. The Boardriders range includes clothing and footwear reflecting a sporty, laid-back lifestyle, particularly popular among younger customers. Brands under the Boardriders banner – including Quiksilver, Roxy, Billabong, DC Shoes, and Element – are known for blending fashion trends with everyday comfort and wearability. The focus remains on comfort, outdoor inspiration, street fashion, and a deep-rooted connection to nature.