CCC S.A. is the largest retail footwear company in Central Europe and one of the largest footwear manufacturers in Europe.
Apart from the Polish market, the CCC Group operates in the region of Central and Eastern Europe, i.e. in the Czech Republic, Slovakia, Hungary, Slovenia, Bulgaria, Croatia and Romania; in Western Europe, i.e. in Germany (Reno), Austria, Switzerland and in other countries - Russia, Serbia. Franchise stores are located in Ukraine, Latvia, Lithuania, Estonia, Moldova and Kosovo. Moreover, since spring 2019, franchise stores in the GCC region have also been operating on a franchise basis: Qatar, United Arab Emirates, Saudi Arabia, Bahrain and Oman.
The stores are located in large shopping centres or in important traffic routes in prestigious urban locations.
CCC's share in the very fragmented footwear retail market in Poland is estimated at about 25%. The main market of the CCC Group is the broadly understood middle segment of the customer. In terms of the number of retail outlets in Poland, CCC almost doubles the reach of the largest competitors. It is still the widest segment on the domestic footwear market, calculated at over 130 million pairs of shoes per year.
Apart from the Polish market, the CCC Capital Group operates in the region of Central and Eastern Europe, i.e. in the Czech Republic, Slovakia, Hungary, Slovenia, Bulgaria, Croatia and Romania; in Western Europe, i.e. in Germany (Reno), Austria, Switzerland and in other countries - Russia, Serbia, Ukraine, Latvia, Lithuania, Estonia, Moldova. Since spring 2019, the stores in Dubai and Qatar have also been operating on a franchise basis.
The stores are located in large shopping centers or at major traffic routes in prestigious urban locations.
CCC in the world
The supplier of goods for the CCC Group is CCC.eu Sp. z o.o. This company obtains goods from domestic and foreign suppliers and from its own factory (CCC Factory Sp. z o.o.).
Footwear, the main product of the CCC Group is imported from Asia (62.2% of the value of all purchases of footwear), produced in its own factory (15.8%), purchased from domestic suppliers (18.9%) and in other countries (3.1%). The main direction of footwear imports from Asia is China (31% of footwear) and India (21% of footwear), where the supplies come from dozens of manufacturers.
Products sold by the CCC Group also include bags, cosmetics and fancy goods, accessories and accessories for cyclists. All of the mentioned goods are purchased from external suppliers. Bags, in particular, come from imports from Asia, while other goods are purchased on European markets.
Purchase structure, in value terms, in 2018:
The assortment structure of sales remains stable over the years - in 2018, women's shoes accounted for approx. 55% of sales in terms of value, men's shoes accounted for approx. 21%, while children's shoes accounted for approx. 12%. Apart from footwear, which is the main product, handbags account for nearly 7% of sales, and cosmetics for slightly more than 1%.
The Group's sales structure is constantly expanding, the variety of products offered allows customers to find products that meet their expectations, which is why the development of the assortment group increases sales revenues.
Shoe sales structure, in terms of value, in 2018:
Distribution of consolidated revenues in 2018:
Structure of retail sales in 2018:
The development of the company, increase in demand for its products and increasing demands on distribution efficiency contributed to the implementation of the largest investment in the history of the company - the construction of the Logistics Centre located in the Legnica Special Economic Zone (LSSE) in Polkowice.
Currently, the Logistics Centre is a modern complex of large-area facilities with a total area of 82.3 thousand m². The most important facility of the Logistics Centre is a fully automated high bay mini-load warehouse with a total area of 23,064 m², which is able to accommodate at least 5 million pairs of shoes, i.e. over 500,000 cartons of various sizes. It is the largest facility of its kind in Central Europe. The 40 percent investment was financed from EU funds through the Operational Programme Innovative Economy.
The new Distribution Centre, in combination with the existing sorting plant, is able to handle more than 100,000 cartons (approx. 1.1 million pairs of shoes) within two working shifts. The mechanization process provides support for future development and is the basis for further development of logistic processes.
Currently, the expansion of one of the warehouses is underway, which consists in the installation of rack storage on an additional area. This will increase the number of racks by over 60 thousand. Additional warehouse space will allow storing about 10 million pairs of shoes (50% increase in capacity).