As part of its Back To School campaign, CCC held eight Game Garage Playoffs events. They were attended by top stars and influencers, including one of the hottest Polish rappers, Smolasty. The campaign kicked off on August 16th, with meetings in Gdańsk, Katowice, Łódź, Szczecin, Warsaw, Wrocław, Kraków and Poznań attracting over 30,000 fans in total.
The projects we embark on aim to meet consumer expectations. We rely on up-to-date language of communication to reach specific audiences, including Generation Z. We have turned CCC stores into unique meeting places for people from different worlds and their fans, who are also our customers. Our first challenge was the K-Pop Tour that featured innovative themes and visuals. The Game Garage Playoffs project is a continuation of our efforts that has introduced CCC to the fascinating world of gaming,’ noted Katarzyna Krawczyk, Marketing Director at CCC Group.
The stars of the campaign included Smolasty, Kaluch, Kinga Sawczuk, Iza Zabielska and top gaming influencers. Participants of the Kraków event were additionally treated to a surprise appearance by Roxie Węgiel.
The campaign promoting Game Garage Playoffs featured products of global brands: Adidas, Reebok, Puma, Fila, Champion, Converse, and Vans. CCC’s proposals for autumn are essentially streetwear fashion. Ease, comfort and functionality define the looks of the campaign ambassadors. Stylish sneakers and comfortable sporty clothes fit perfectly into everyday urban outfits. They will be complemented by accessories from the autumn-winter collection: backpacks and sports bags with large logos.
Read more about the campaign: https://ccc.eu/pl/game-garage-playoffs