CCC.EU STORE CELEBRATES 1. BIRTHDAY! OVER 1.5 MILLION COMPLETED ORDERS
At the end of June, a year has passed since the launch of the CCC online store, a leading footwear company in Central and Eastern Europe. At that time, the store has already completed over 1.5 million orders, has a level of even 13.5 million customer visits per month and is now available on five foreign markets outside Poland (Slovakia, Czech Republic, Romania, Hungary, Austria).
The ccc.eu platform is part of the CCC omnichannel sales model, which is one of the basic pillars of GO.22's business strategy. The site is an important point of contact with customers and affects their commitment and brand loyalty. It offers convenient, quick online shopping, as well as additional functionalities such as checking the availability of a given footwear model and booking it in the store, or checking recommendations for the correct size (esize.me).
The ccc.eu platform is part of the CCC omnichannel sales model, which is one of the basic pillars of GO.22's business strategy. The site is an important point of contact with customers and affects their commitment and brand loyalty. It offers convenient, quick online shopping, as well as additional functionalities such as checking the availability of a given footwear model and booking it in the store, or checking recommendations for the correct size (esize.me).
Part of the ecosystem of digital contact points with the CCC customer is also the CCC application, which is responsible in some months for up to 30% of the store's turnover and will soon celebrate 2 million downloads. In total, the mobile channel (www and application) is responsible for 75-80% of traffic on CCC websites.
CCC also develops functionalities in social media channels and messengers. In June, Messenger was added to the visual search service that allows customers to search for products from the CCC offer based on any photo (which until now was only available in the CCC application). CCC as the first fashion brand in Poland has also started using Google Voice Assistant, where the customer can, among others check the availability of products in stationary stores or find the nearest store. The scope of esize.me service is dynamically developing, thanks to which over 1 million Polish customers can use a professional foot scan for easier shopping and choosing the size of shoes for themselves or their loved ones.
CCC Group online stores operate today in 16 countries (6 markets ccc.eu and 16 eobuwie.pl, 6 DeeZee.pl). The CCC application is available in 4 countries.
