CCC GROUP IN SEARCH OF FUTURE #FASHIONTECH LEADERS
CCC, a leader in Central and Eastern Europe, following the needs of clients adopts a course on #fashiontech, which is a combination of the world of fashion and technology. The Group consistently strengthens the omnichannel business model with the customer in focus, implementing the vision contained in the strategy GO.22. Constantly assessing the needs of customers and data requires intensive development of data analytics and the strengthening of e-commerce. In response to these needs, the Group is expanding the competences of teams, including activities in the field of performance marketing, database management and data analytics, as well as digital activities, graphic works and copywriting.CCC, a leader in Central and Eastern Europe, following the needs of clients adopts a course on #fashiontech, which is a combination of the world of fashion and technology. The Group consistently strengthens the omnichannel business model with the customer in focus, implementing the vision contained in the strategy GO.22. Constantly assessing the needs of customers and data requires intensive development of data analytics and the strengthening of e-commerce. In response to these needs, the Group is expanding the competences of teams, including activities in the field of performance marketing, database management and data analytics, as well as digital activities, graphic works and copywriting.
CCC, predicting what features and competences should have the retailer of the future, is today one of the retailers developing its presence in digital channels most strongly, and the pandemic caused an additional intensification of these activities. The group already has 60 e-commerce platforms in its portfolio at very different stages of development. Some of them are internal "start-ups".
Our projects are implemented mostly through internal activities, not outsourcing, which is why we need both young development-oriented talents and experienced experts guided by the principle of "impossible does not exist". We want CCC to remain the place where the best on the market meet and play in one team. We already have great professionals in our fields, who are also mentors for people starting their professional career. We also employ a large group of interns, among whom we "fish out" the most engaged and talented people. We need, among others analytical and digital competences, as well as process and sales support through marketing and image activities - says Marcin Czyczerski, President of the Management Board of CCC S.A.
Advanced data analytics allows to anticipate and automate the processes of assortment planning, allocation and supplementation of the offer and discounts. It also allows you to draw conclusions, recognize the needs of consumers, and as a result gives knowledge of how to respond to them. In addition, during the lockdown period, the intensification of communication with customers through digital channels and social media allowed to strengthen trust in the brand, which translated into a sense of customer security after re-opening the economy.Advanced data analytics allows to anticipate and automate the processes of assortment planning, allocation and supplementation of the offer and discounts. It also allows you to draw conclusions, recognize the needs of consumers, and as a result gives knowledge of how to respond to them. In addition, during the lockdown period, the intensification of communication with customers through digital channels and social media allowed to strengthen trust in the brand, which translated into a sense of customer security after re-opening the economy.
- With the further digital transformation of the CCC Group, we are increasingly recruiting for the positions of e.g. specialists responsible for internet content, online campaigns, content in applications or product catalogs. We are also looking for people with experience in e-commerce or marketing automation that enables the collection of behavioral data, their analysis and, as a result, a better adaptation of the campaign, display in stores or product to the client's current needs. Thanks to such analyzes, we are also able to make accurate decisions regarding the future offer. We also want to acquire young talents from the market. This year we have launched a summer internship program for students and graduates in the areas of e-commerce, IT, marketing, CRM and controlling. We recommend the best to join the CCC team permanently, which is diverse, substantive and friendly - says Gabriela Kahl, CCC HR Director.
Currently, the CCC Group conducts several recruitments for positions, including: Mobile Content Specialist, E-commerce Specialist for Foreign Markets, Performance Marketing Specialist and Global Marketing Manager. System support specialists, project managers and frontend developers are also needed. The offers relate to work in one of three locations: Warsaw, Wrocław or Polkowice. Due to the current epidemiological situation, most of the recruitment processes are carried out remotely.Currently, the CCC Group conducts several recruitments for positions, including: Mobile Content Specialist, E-commerce Specialist for Foreign Markets, Performance Marketing Specialist and Global Marketing Manager. System support specialists, project managers and frontend developers are also needed. The offers relate to work in one of three locations: Warsaw, Wrocław or Polkowice. Due to the current epidemiological situation, most of the recruitment processes are carried out remotely.
The pandemic meant that CCC had to learn remote work overnight, which was not natural for the organization at the time. However, it turned out that the company was technologically well prepared for it. The company's online work and reporting systems, such as Jira, Cofluence, Power BI, SAP Analitic Cloud, and numerous solutions ensuring electronic document circulation have found widespread use. Today, many people indicate that using online tools, among others for internal communication is more effective than the previous model of "physical presence", and CCC recognizes remote work as an equal model of providing work.
E-commerce is today the core of the CCC Group, and not just one of the competitive advantages - the company has in its portfolio 60 e-commerce platforms, including mobile applications. Add to this the esize.me service, i.e. 3D foot scanning (scanners in CCC and eobuwie.pl stores) or 2D (functionality of the eobuwie.pl application, soon available also in the CCC application). The success of the e-commerce sales channel in CCC is associated with the development of technology, but also the improvement of marketing communication and the product offer of areas also significantly strengthened. The company's activities in the near future will rely on the development of e-commerce solutions for new markets and focusing on e-commerce technology platforms that condition a higher quality of customer service.
Dynamically developing fashiontech needs the best and most talented on the market who are not afraid of challenges and ambitious goals - says Gabriela Kahl, Director of HR CCC.
