DeeZee has entered into an agreement with the popular fashion platform Zalando. As part of the partnership, the brand, belonging to the CCC Group, will design a special DeeZee x Zalando collection, which will be a combination of the latest trends with popular garments. The collection will go on sale at the turn of August and September.
- We are entering one of the most popular fashion platforms in Europe. Thus, we will be able to reach a wide audience with our collection of shoes who appreciate aesthetics and combining bold and original trends with timeless models and patterns. The cooperation with the leading fashion platform in Western Europe is in line with the strategy of building a global brand. By the end of 2021, the DeeZee brand will be available to customers in over 30 markets, says Dominika Żak, CEO of DeeZee.
The first DeeZee x Zalando collection will contain around 200 color models. The companies have signed a contract under the so-called a wholesale model, which means that the platform owner will purchase the DeeZee assortment for his warehouses. The first deliveries will go to Zalando in summer 2021, and will be available for sale at the turn of August and September.
- The key to creating a collection dedicated to Zalando was the combination of current trends, inspiration from social media and timeless classics. The DeeZee x Zalando collection is in line with the existing DNA of the brand, but also appropriately tailored to the target customer. Among the strong trends, we will definitely notice the use of massive soles (rubber sole), thick chains (volumne chains) and the naturals trend (naturals tones) - says Małgorzata Żurek, DeeZee Collection Manager.
DeeZee is one of the largest online stores with footwear and women's clothing in Poland (deezee.pl) and at the same time one of the fastest growing brands in the CCC Group. Cooperation with Zalando is another step enabling the brand to expand into foreign markets. DeeZee has a total of six e-commerce platforms (Poland, Ukraine, Hungary, Czech Republic, Slovakia, Romania) and is also available in CCC stores (stationary and online) and at eobuwie.pl. DeeZee addresses its offer mainly to younger customers looking for the latest fashion trends at an affordable price.