Family moments in new Lasocki campaign
The photo shoot for Lasocki’s City Leisure capsule collection was prepared by Danish model and influencer Caroline Bille Brahe. The campaign was shot in her hometown of Copenhagen and features her husband and two children. A bike ride, a trip to the park, a bite at a favourite cafe – this is city life at its best.
Not embellished but tender. Warm but not overly sweet. Dynamic and spontaneous. Caroline Bille Brahe documents daily life meticulously, honestly, wholeheartedly. The Danish model, who walked the catwalks of top fashion houses, Chanel, Givenchy and Valentino, started a family in her beloved Copenhagen. Her husband, chef Frederik Bille Brahe, runs the restaurant Atelier September and a number of bars and cafes. They married four years ago, have two children, and today promote a modern lifestyle together. They cycle, eat healthy and spend time with their kids in nature.
The photos taken for Lasocki capture one day in the life of Caroline and her family. The City Leisure capsule perfectly fits into the vibe of a lazy weekend with your loved ones. Caroline wants all the best for her family. City Leisure was created to reflect the idea of crafted details, marking a return to craftsmanship. The accessories were made of raw leather and finished by hand. The shoe soles were created from soft natural crepe rubber.
City Leisure features women’s, men’s and children’s footwear. In the women’s collection, boots and shoes are dipped in muted, subdued hues of blue, lavender, ochre, and brown. City Leisure also offers shopper-style and hobo-style bags in the shades of sand and ash grey. Men’s collection provides the same footwear styles with a different colour scheme including off-white, nude, navy blue, and chocolate brown. Kids can choose from a wider selection of styles and designs. In addition to shoes decorated with the adorable teddy bear motif, Lasocki offers Velcro shoes and sandals in the Kids line and boots and shoes for older children in the Young line. The shades of warm orange, ink blue and lavender bring to mind the most beautiful colours of nature.
For Lasocki, City Leisure harmoniously combines the beauty of city life with respect for nature.
The Lasocki collection is now available from CCC offline stores, on ccc.eu and via the mobile app.
Photos by: Leo Jensen
Operator: Łukasz Pukowiec
Model: Caroline Bille Brahe and family
Marketing Director: Katarzyna Krawczyk / CCC
Art Director: Maria Mastalerz, Julia Bieńkowska / CCC
Production: Bartosz Majkowski, Mateusz Bzówka / CCC
