This weekend a new spring campaign of the CCC brand under the slogan "CCC Fashion Trends" starts. The brand presents the latest fashion trends present in the spring collection of shoes and bags available in CCC offline stores and ccc.eu website. The photo session and advertising spots combine dynamics and modernity, and expose the most fashionable product proposals for the coming season.
"In accordance with the directions of change adopted within the strategy, we focus, among other things, on improving the quality of products, sneakering and strong expansion of the fashion offer. Today, women are playing with style and fashion, and men are paying more attention to trends. The new campaign "CCC Fashion Trends" is the answer to the needs of our Customers who are looking for interesting, fashionable proposals for the coming season. We want to show that CCC is a place with an extensive range of fashion products, as well as attract new groups of customers. " - says Iwona Stępniak, Marketing Manager of CCC Group.
The advertising campaign starts on March 1 and will be carried out for the next 3 months in a strongly digital form of a video campaign on YouTube, VOD and major women's portals. Additionally, it will be supported by an image campaign in cinemas and a wide communication in CCC stores in the form of digital signage on LED screens. The media activities will be carried out simultaneously on 5 markets: Poland, Czech Republic, Slovakia, Hungary and Romania.
The campaign plans to use various forms of video spots: from long lookbook forms to 10" product spots, in which products, brands available in CCC and product prices will be presented. In total, more than 20 versions of product spots have been prepared, in which an online shop launched in 2019 is also promoted. At a later stage, cooperation with a large number of influencers in all CCC markets is also planned.
The CCC Marketing Department is responsible for the strategy and creation of the campaign.
Spots and photo shoot were produced by I Like Photo studio.
The author of the modern photo session is Łukasz Ziętek, the director of the spots is Jan Wąż, and an interesting choreography was created by Agnieszka Konopka.
H2O Creative is responsible for social media and MullenLowe MediaHub for purchasing social media.
ADVERTISING SPOTS LINKS: