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GINO ROSSI SUMMER PERSPECTIVE

Well-designed accessories are like architecture - they have a beautiful line, arouse admiration, but at the same time are functional. The Gino Rossi collection for spring / summer 2021 shows that when creating shoes or handbags, you can be inspired not only by catwalk trends, but also by the designs of minimalists such as architects Tadao Ando or Kazuyo Sejima. Simple, classic, but original models from the Polish brand were beautifully rendered by photographers Magda Wunsche and Agnieszka Samsel in the latest Gino Rossi campaign.

The photos were taken on the Spanish coast, in an unusual, minimalist mansion that perfectly reflects the spirit of the collection. In the lens of the Wunsche and Samsel duo we see the play of light and space - a clean background with a visible horizon of the Mediterranean Sea or undisturbed uniform surfaces of stone, smooth water surface and contemporary design create a coherent image. In such an environment, the eyes rest from the excess of stimuli and can enjoy the beauty. Gino Rossi's campaign captures the essence of the idea of ​​minimalism in art, architecture and design. And the photos encourage you to slow down and enjoy the views, paying attention to restrained details and harmony. Open spaces emphasize the simplicity and subtlety of the collection.

The photos were taken on the Spanish coast, in an unusual, minimalist mansion that perfectly reflects the spirit of the collection. In the lens of the Wunsche and Samsel duo we see the play of light and space - a clean background with a visible horizon of the Mediterranean Sea or undisturbed uniform surfaces of stone, smooth water surface and contemporary design create a coherent image. In such an environment, the eyes rest from the excess of stimuli and can enjoy the beauty. Gino Rossi's campaign captures the essence of the idea of ​​minimalism in art, architecture and design. And the photos encourage you to slow down and enjoy the views, paying attention to restrained details and harmony. Open spaces emphasize the simplicity and subtlety of the collection.
Geometric weaves decorating handbags, straight lines of shoes without excessive ornaments, neutral colors, in which white, black, subdued green, beige and brown are distinguished by delicate yellow, make the brand accessories superseasonal, but also in line with current trends.


For the upcoming warm days, Gino Rossi offers many comfortable options - including flat flip-flops and sandals, slip-on loafers with an exposed heel or fashionable, two-color pumps. The top models Aymeline Valade and Sara Blomqvist, as well as the Armando Cabral model in the campaign, present the most beautiful models in the collection, such as slightly more massive women's slippers made of soft leather or simple men's bags with a classic shape of the so-called "doctor's bag". As always, Gino Rossi's clients can count on subdued, timeless designs that efficiently combine fashion from catwalks with pragmatism.


Aymeline Valade, Sara Blomqvist and Armando Cabral starred in the photo shoot. The styling was done by Agnieszka Ścibior, the make-up was done by Wilson, the hairstyles - by Paca Navarro. The set design was provided by Isabel Garcia. The concept was developed by the marketing director of CCC Katarzyna Krawczyk and the artistic director of CCC Maria Mastalerz. The session was produced by Bartosz Majkowski from CCC with the support of the Visual Crafters production house.


The Gino Rossi collection for spring / summer 2021 is available stationary, in open CCC stores, online at www.ccc.eu and in the mobile application.

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