he opening of the latest HalfPrice store in Milan’s Merlata Bloom shopping centre marks the beginning of sales in Italy, which – following Spain (Zaragoza and Madrid) – constitutes a strategic direction for the brand’s development. 

• “We had announced the expansion of our network in this part of Europe, and in line with the schedule, we are increasingly strengthening our presence here. We see enormous potential in the region and intend to make the most of it. This is supported by our unique concept, which is generating huge interest not only among customers but also among retail space lessors,” 
  comments Malwina Winter, Chief Operating Officer at HalfPrice. 

What makes HalfPrice stand out is its assortment – unique in each location, based on global trends and beloved brands offered at attractive prices. The offer for customers in Italy includes, among others: clothing, footwear, accessories, a Luxury Brands section (products from global fashion houses), sporting goods, home decor, and furnishings. In total, this means more than 200 product categories.  

With its newest store, exceeding 5,000 m², located in the Merlata Bloom shopping centre in Milan, Italy becomes the 14th market where HalfPrice operates. Since its debut in May 2021, the chain has opened over 150 locations and continues to grow dynamically.