HalfPrice opened its first store in Prague
The first Czech HalfPrice store was opened in Prague, where customers will find a wide range of products from well-known brands at very attractive prices. The network is also present in Poland, where there are 27 points, as well as in Hungary and Austria. At the end of the year, the brand will appear in Croatia. Its online store will debut in the fall.
HalfPrice is a modern off-price store concept that offers a wide selection of popular brand products at attractive prices. The diverse assortment of customers will find: clothing, footwear, accessories, cosmetics, toys as well as home furnishings and accessories.HalfPrice is a modern off-price store concept that offers a wide selection of popular brand products at attractive prices. The diverse assortment of customers will find: clothing, footwear, accessories, cosmetics, toys as well as home furnishings and accessories.
- From the beginning of the HalfPrice brand, we announced that one of our strategic goals is to develop our operations outside Poland. We are consistently implementing this plan. Hence the start in the Czech Republic, which is another market in Europe where our chain is making its debut - says Adam Holewa, President of the Board of HalfPrice.
The first Czech HalfPrice was opened in Prague at the Praga Harfa gallery.
- The residents of Prague will find here a wide range of fashion, home furnishings and products for children. As in other points, also here the offer will be supplemented on an ongoing basis and adapted to the preferences of Czech customers - says Malwina Winter, Vice President of the Management Board of HalfPrice for Purchasing.
HalfPrice in Prague is the brand's 30th store (today it also opened points in Łódź and Pruszków), including the third foreign one. Two more stores in Austria are also planned to open in the fall, and the first store in Croatia at the end of the year. By the end of the year, the HalfPrice chain will launch online sales.
- Our experience to date shows that HalfPrice enjoys great interest among customers in every market on which it appears. This is primarily the result of a rich offer, but also a new quality of services in the dynamically developing off-price category - says Joanna Czyżewska, Vice President of the Management Board of HalfPrice for Sales.
