HalfPrice opens a new store in Madrid

HalfPrice, the youngest brand in the CCC Group portfolio, is strengthening its presence in Spain, continuing its previously announced expansion in Southern Europe.
The latest HalfPrice location is situated in Oasiz Madrid, a shopping centre known for its diverse retail offerings, premium dining options, and extensive entertainment facilities, including climbing walls, cinemas, and a water sports area.
Covering more than 4,500 square meters, the new store boasts an extensive assortment across multiple categories, including fashion, footwear, accessories, sports goods, home décor, and gourmet snacks, with over 200 product categories available. Customers will also find a dedicated Luxury Brands section, featuring premium items from renowned department stores, online platforms, and top fashion designers. True to the brand’s off-price model, HalfPrice delivers an exceptional shopping experience at attractive prices.
The Madrid opening follows recent successful store launches in Zaragoza and Sofia, further reinforcing HalfPrice’s international expansion strategy. Building on the concept’s strong performance in CEE, the CCC Group remains committed to its strategic goal of expanding into key Southern European markets.