The CCC Group’s Management Board has formed the Strategy and Development Committee as its advisory body tasked with creating a robust expert base to refine strategic initiatives, support the development of business concepts, and collaborate with the Management Board in shaping the Group’s international growth plans.

“I’m confident that having the support of some of the world’s top experts, with their years of experience and proven track records in building innovative business concepts, will help us work even more effectively. We aim to quickly align our business strategy with current trends and the changing business environment, which will fuel our continued strong growth,” said Dariusz Miłek, President of the CCC Group Management Board.

The Strategy and Development Committee will be chaired by Jamie Salter, who brings in a wealth of experience from his leadership at Authentic Brands Group (Authentic) and a three-decade-long track record in making strategic and profitable investments across the sports, fashion, media and entertainment sectors. Thanks to its partnership with Authentic unveiled over a year ago, the CCC Group has been progressively expanding its portfolio to include globally recognized, customer-valued and high-margin licensed brands. On the other hand, the collaboration has enabled Authentic to significantly scale up its operations in the promising markets of Central and Eastern Europe. Both companies are committed to further strengthening their business relations.

“I'm honored to take on the role of chairman of the Strategy and Development Committee supporting the CCC Group’s Management Board to drive forward the Group’s growth as the undisputed leader of the Central and Eastern European footwear market, where CCC has earned a strong reputation and deep trust among investors. CCC is a key partner in our European expansion strategy, and I’m happy that together we’ve built a solid foundation for even greater development ahead,” said Jamie Salter, CEO of Authentic Brands Group.

Jamie Salter is the founder, chairman and CEO of Authentic Brands Group, founded in 2010, which he has since developed into the world’s largest sports and entertainment licensing company. Currently, Authentic’s portfolio spans over 50 iconic brands, generating nearly USD 30 billion in annual global retail sales, with a presence in more than 150 countries. Prior to founding Authentic, Jamie Salter co-founded Ride Inc. in 1992, which he built into the world’s second largest snowboard distributor, taking the company public just two years later. In 2006, he co-founded Hilco Consumer Capital, a private equity firm investing in retail, wholesale, and consumer product manufacturing companies. Beyond his professional endeavors, Jamie Salter actively serves on the boards of Mount Sinai Toronto and the Muhammad Ali Center and is involved in numerous charitable projects and investment initiatives.

“We’re extremely pleased with our partnership with Authentic Brands Group! We’ve found an ideal business partner – one with whom we have a true mutual understanding and with whom we’re eager to grow. In just over a year of working together, we’ve already signed 12 license agreements, with four more on the way. During the same time, we’ve sold over 2 million Authentic brand products, with the majority being Reebok items. Our customers have embraced the Reebok brand phenomenally – in August this year, Reebok already accounts for nearly 10% of CCC’s total sales, marking a fivefold year-on-year increase. Authentic brands in our portfolio aren’t just popular with customers – they’re also driving fantastic sales and exceptional margins. Our margin on Authentic products within the CCC business line is an unprecedented 74%. And we still see tremendous potential in this partnership going forward. Product segmentation will be our next big step, and we’re eager to expand our collaboration into new product categories. Jamie Salter has an in-depth understanding of the CCC Group’s business model, and I have no doubt he’ll play a crucial role in our continued growth with his knowledge and experience. His appointment as chairman of the Strategy and Development Committee is a solid step in cooperation,” added Dariusz Miłek, President of the CCC Group Management Board.

About Authentic Brands Group

Authentic Brands Group (Authentic) is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global portfolio. It connects iconic sports, lifestyle, entertainment and media brands with best-in-class partners to optimize long-term value in the marketplace. Generating more than $29 billion in global annual retail sales, Authentic’s brands have an expansive retail footprint in 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. 

Authentic’s brand portfolio includes Shaquille O’Neal, David Beckham, Sports Illustrated, Dr. J, Greg Norman, Neil Lane, Thalia, Marilyn Monroe, Elvis Presley, Muhammad Ali, Reebok, Brooks Brothers, Barneys New York, Judith Leiber, Ted Baker, Hunter, Vince, Hervé Léger, Frye, Nautica, Juicy Couture, Vince Camuto, Lucky Brand, Aéropostale, Forever 21, Nine West, Sperry, Rockport, Eddie Bauer, Boardriders, Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Spyder, Volcom, Prince, Izod, Van Heusen, Hart Schaffner Marx and Thomasville.

For more information, visit authentic.com.

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About CCC

CCC S.A. is one of the largest European companies in the footwear segment. The Group operates approximately 90 e-commerce platforms and 1,000 stores in 28 countries under the brands CCC, e-obuwie.pl, and MODIVO. Since May 2021, the company has also expanded its sales in the off-price segment through the HalfPrice store chain. CCC S.A. has been listed on the Warsaw Stock Exchange since 2004.