Just For Fun: Music, spontaneity and fun in CCC’s kids campaign
With CCC whole families can wear sneakers from top sports brands. Kids will love sequins, pastels and bold patterns of the spring/summer 2022 season.
What do all kids dream about? Loud, carefree and crazy fun. The child models in CCC’s photo shoot could feel like real rock stars. Balloons, colourful smoke and drums – anything can happen on this stage.
The photos by Zuza Krajewska, one of the best photographers in Poland, feature kids wearing shoes and accessories from spring/summer 2022 collections of top sports brands. Kids footwear from Sprandi, Champion, Reebok, Puma, Skechers, Asics, Diadora and Fila is already available at CCC stores.
Kids love trends, too! They will go for retro sneakers from Sprandi, with adults likely to opt for designs with contrasting tones of black, yellow and green or sailor colours of white, navy blue and red. Boys will like Champion sneakers with contrasting designs that combine black and red with a white logo, and girls will love the perfect shade of Barbie pink or expressive wavy shapes resembling an abstract art painting. Reebok sneakers combine camouflage print with contrasting white. Puma offers a combination of white and powder pink on its sneakers with a classic silhouette. Skechers sneakers are unbridled joie de vivre expressed in a mix of neon colours. Asics are all about white, retro design and a sturdy sole. A new addition to CCC’s range, Diadora brand takes on the classics: subdued colours and Velcro fasteners. Another novelty, Fila combines leather with a soft, breathable fabric. In addition to shoes, kids can use accessories for warmer weather, like visors and baseball caps from Sprandi and other brands.
Comfort is key. After all, clothes and accessories should be a trusted companion in fun and play. Aerodynamic shapes, soft materials and cushion soles are a must in kids sneakers.
Photos by: Zuza Krajewska
Models: Juliette Goosens/Sugar Kids, Samuel/First Row, Ziggy/Little People, Maali & Boose/Kidz, Ina B./MoonKids
Styling: Katarzyna Łaszcz
Hairstyle: Piotr Wasiński
Set Design: Anna Szczęsny
Marketing Director: Katarzyna Krawczyk / CCC
Art Director: Maria Mastalerz / CCC
Production: Olga Janicka
The kids shoes collection items are already available from the CCC offline stores, at ccc.eu and through the mobile app.