CCC strengthens its fashion image. The Group's premium fashion store Modivo and the women's brand DeeZee have become partners and sponsors of the 9th edition of Top Model.
Modivo is the sponsor of the main prize, i.e. a financial prize of PLN 100,000. zlotys and sessions on the cover of Glamor magazine. In one episode, together with the Guess brand, Modivo will also implement a dedicated special task - an e-commerce session. The winners of this quest will be the faces of the brand's winter holiday campaign. Together with the Guess brand, products from the Modivo offer will also be on two Glamor covers: with all participants, as well as with the Top Model finalist.
DeeZee is the sponsor of the program for another year in a row and has also prepared a special task for the participants in one of the episodes. The task winners will take part in a dedicated photo session for the DeeZee advertising campaign. In one of the episodes of Top Model there will be an opportunity to see the new Krakow office of DeeZee.
The hosts of the Front Row program in the 9th edition of Top Model are Jakub Kosel and Karolina Pisarek, former participants of the program. Karolina Pisarek is the ambassador of the DeeZee brand for the fall-winter 2020 season. Joanna Krupa, in turn, promotes the Modivo brand. The program is available only to users of the Player website.
Top Model is one of the most popular fashion formats in Poland. The program is broadcast on September, October and November and for 10 years it has been the unrivaled leader of its band, gathering almost 1.5 million viewers in front of TV sets and generating over 8 million views on the Player.pl platform.