Shades of white, black and chocolate, geometric shapes and jewellery details – there is nothing random in the Badura collection. The brand offers accessories for those who keep in touch with what’s trendy, but cherish their own unique style.
Black and white, chequered patterns and leather furniture – it appears that the Badura brand’s campaign for the spring-summer 2022 season does not need an elaborate setting. The minimalist set design refers to the brand’s newest collection of shoes and handbags. The ‘wow effect’ stems from simplicity, which gets sophisticated through refined details.
The women’s collection features shoes and bags decorated with jewellery chains. They lend an Italian chic to chunky sole loafers, add a luxurious quality to baby blue flat sole loafers, and make stiletto sandals evoke the 1980s party fashion.
The same decorative motif appears on handbags. The quilted ones on chains, which can be worn over a shoulder, held by hand or carried as clutch bags, make you think of a Chanel style elegance. Jewellery details can also be found on postman bags and trunks. The true it-bag is a buckled trunk piece.
Even more minimalistic, bordering on ascetic, are men’s ankle-high sneakers with an urban twist as well as light-coloured chunky sole Chelsea boots. Sports shoes for him are kept in a retro style, featuring a combination of panels in shades of caramel, cafe latte and white. Other collection pieces include navy style dark blue sneakers. As sporty has been permanently adopted into casual fashion, a fashionable man can wear sneakers with chinos and a bomber jacket on weekends, or with a suit to the office. Subdued tones of footwear colours are in line with seasonal trends, as catwalks have seen men’s looks in shades of chocolate brown, toffee and sand.
Behind the modern photo shoot was a team of top Polish professionals. The photos were produced by Łukasz Pukowiec, who recently created a campaign for JW Anderson, the styling artist was Agnieszka Ścibior, one of the most successful Polish stylists, while the make-ups were a creation of Marianna Yurkiewicz, who works behind the scenes of the biggest fashion weeks.
The Badura collection is now available from CCC offline stores, on ccc.eu and via the mobile app.
Photos by: Łukasz Pukowiec
Assistant Photographer: Michal Grzeszczakowski
Stylist: Agnieszka Ścibior
Make-up: Marianna Yurkiewicz
Hairstyle: Łukasz Pycior
Models: Mariana Santana, Luca Lemaire
Set Design: Anna Szczęsny
Production: Olga Janicka