The ccc.eu online store makes its debut in Russia
ccc.eu, the fastest growing online platform of the CCC Group, has just made its debut in Russia. This is the 10th market for this popular online store. The launch of russia.ccc.eu is the next step of the CCC Group in the development of the omnichannel model.
The CCC Group has been operating on the Russian market since 2016. So far, local customers have been able to use the wide range of the brand in 40 stationary points and through the Wildberries and Ozon marketplace platforms. From August, fans of shoes and accessories from CCC can also buy them on the russia.ccc.eu platform.
- In the first half of this year. Russia was included in the TOP 6 largest foreign markets of the CCC Group, which operates in 29 countries. The growth forecasts show the region's potential. It is estimated that in 2025 the number of e-commerce customers in the fashion segment in Russia will exceed 125 million people - says Anna Motysko, General Director of CCC for Russia.
Thanks to russia.ccc.eu, customers gained access to a rich offer of over 40,000 products from approx. 20 brands, including the fashionable and dynamic own brands of the CCC Group - Lasocki, Gino Rossi, Jenny Fairy, Sprandi and DeeZee. Among them there will also be shoes and accessories from the GoForNature line, i.e. a collection produced using ecological materials, technology and with optimal water and energy consumption.
- As announced, ccc.eu enters another market. Only this year, our online store made its debut in Ukraine, Slovenia, Bulgaria, and soon it will also be available in Greece and Croatia - says Jakub Jasiński, Omnichannel Development Director in the CCC Group - Since 2019, when ccc.eu had its premiere in Poland, we made this platform available on 9 foreign markets. The store turned out to be a great success. The share of ccc.eu in CCC sales on individual markets is even 15%. This is a very good result in such a short time from the debut. The strong and recognizable CCC brand in the stationary channel certainly helps in this.
The CCC Group is also planning to make a mobile application available on the Russian market next year. - At CCC, we want to be where our client is. Online, offline or both. That is why we are constantly developing the omnichannel model. Our observations show that multi-channel customers buy more from CCC, and we want to make it easier for them, also on the Russian market - adds Jakub Jasiński.
