As announced, the HalfPrice chain debuted in Hungary, where customers will find a wide range of products from well-known brands at very attractive prices. The first foreign store was opened in Budapest. The HalfPrice brand belonging to the CCC Group began operating in Poland in May this year. Three months after its launch, the chain opened 21 stores in the country. After its debut in Hungary, HalfPrice will soon also visit Austria and the Czech Republic.
HalfPrice is an interesting modern concept in the off-price category, where customers can find a wide range of products from popular brands at bargain prices. The chain offers clothing, footwear, accessories, cosmetics, toys as well as home furnishings and accessories.
- International expansion is one of the important business goals. We are very pleased that HalfPrice is now available for clients in Budapest. The chain has won the hearts of Poles and I am convinced that the same will be true of the people of Hungary, who from today can use a wide range of products from well-known brands at very attractive prices - says Adam Holewa, President of the Board of HalfPrice.
The first store was opened in the center of Budapest at Vörösmarty Square. - We make every effort to ensure that our stores appear in the most characteristic, prestigious locations of a given city. That is why the HalfPrice brand has come to a popular and well-known place to Budapest residents and tourists - Vörösmarty Square. We are convinced that it will attract visitors to this area with both its offer and design, and will soon become a must-see on the shopping map of the city - says Joanna Czyżewska, Vice President of the Management Board of HalfPrice for Sales.
HalfPrice is a new brand that debuted in Poland at the beginning of May. Three months from the launch of the concept, the CCC Group opened 21 stores in this country, visited by over 2 million people.
In August, the chain will also debut in Austria, and in September in the Czech Republic. By the end of December this year. around 60 stores under the HalfPrice brand will be opened in Europe.
- The CCC Group has been operating in Hungary for 9 years. We perfectly know the needs and tastes of local consumers, which is why we are sure that everyone will find something for themselves in HalfPrice's offer.
At nearly 2,800 meters from the new store, we have prepared a wide range of products from well-known brands at very attractive prices. I am convinced that our portfolio will satisfy the tastes of even the most demanding bargain hunters - says Malwina Winter, Vice President of the Management Board of HalfPrice for Purchasing.
More information about the new network is available at www.halfprice.eu.