The power of authenticity – Ewa Chodakowska stars in Reebok's new campaign
In Reebok’s latest campaign, now available through the CCC Group, Ewa Chodakowska takes centre stage as a symbol of strength, authenticity, and female empowerment. The minimalist visuals spotlight the shoes, highlighting both their stylish appeal and the spirit of a conscious, active lifestyle. The campaign is a subtle yet powerful invitation to embrace self-expression and celebrate everyday victories – both the life-changing ones and the simple joys.
Breaking away from the ordinary, the CCC Group’s campaign presents Ewa Chodakowska in a harmonious, yet striking, light. The focus is on the trainer’s fit, toned figure, a reflection of consistency, resilience, and self-love. Iconic Reebok sneakers are a part of this narrative, complementing the story of strength and freedom. “This shoot was very personal to me,” Ewa shares. “I wanted to show that our bodies tell our stories – every detail reflects hard work and self-love. There's no room for shame here, only pride. To me, Reebok represents movement and freedom.”
Reebok’s new collection fuses modern design with a retro vibe, perfectly capturing the essence of today’s trends. The sneaker models showcased in the campaign embody this energy and aesthetic in a truly unique way. The neon pink GLIDE LOW and bold red FIORI are standout pieces, while more timeless options like the beige MEMT and classic white CLUB C 85 offer a refined, versatile choice. Meanwhile, the SMASH EDGE KILTY, with its wide tongues, brings a hint of football-inspired swagger to the mix.
The new pieces are defined by vibrant colour accents and a perfect balance between daring and elegance. Each design isn’t just built for performance, but is also ideal for everyday wear, offering a seamless blend of comfort, authenticity, and freedom of expression.
This season, the CCC Group and Reebok are encouraging everyone to break free from the norms, combining sportswear with an artistic edge. The campaign featuring Ewa Chodakowska goes beyond the digital space – you can also catch it across various cities in Poland. The new Reebok collection is now available at MODIVO, eobuwie, CCC, worldbox, and Warsaw Sneaker Store.
