CCC digitizes the network of stationary stores
CCC successively uses new technologies that facilitate and facilitate shopping for customers. For this purpose, as many as 750 CCC stores in Central Europe have been equipped with digital e-kiosks that will enable access to a rich online offer. The implementation of the solution from Nanovo covered Poland, the Czech Republic, Slovakia, Hungary and Romania. In this way, the Group strengthens the multi-channel model of customer contact.
- At CCC, we focus on omnichannel - we want to be available wherever our client is, where he likes to shop. The online and offline worlds are increasingly intertwining. Consumers appreciate the variety of offers on the Internet. At the same time, they want to be able to see the product and try it on before buying it. E-kiosks in stationary stores are exactly this solution that combines the virtual and real world - said Jakub Grzelak, Managing Director for Retail at the CCC Group.
After the test implementation in about 200 stores, the CCC Group extended the availability of e-kiosks produced by the Polish company Nanovo to nearly 750 stationary stores in Central Europe. It is a convenient solution that allows you to check the availability of goods in the desired size and find interesting products from the extensive internet offer in a few simple movements on a tablet with the CCC application. Selected footwear or accessories in the salon can be tried on immediately. However, if a product is unavailable in the store or finding the right size is a challenge, the buyer can easily order it on a tablet for home delivery.
- The development of e-commerce means entering the market of a huge number of new customers who have learned to use online stores over the last year. However, they do not want to be limited to one purchasing channel. What's more, as CCC shows, physical formats can still accelerate sales and offer benefits. Solutions such as online and offline e-kiosks activate a new type of consumer experience while supporting logistics, education and in-store sales. We are proud that we can be a technological partner of CCC in the digitization of stationary stores in Central Europe and together, dynamically change the retail market - says Marcin Płatek, COO at Nanovo.
Another example of connecting the online and offline worlds is the CCC Express service introduced over six months ago - available today in 37 cities. It allows you to deliver the ordered products even in 90 minutes from the CCC store to your home.
Market changes favor investments in digital solutions. More and more often they are expected by customers whose purchasing preferences are constantly changing. Responding to these changes and needs, the CCC Group, in accordance with the adopted strategy of GO.22, successively combines traditional solutions with innovations.