World class stars in Sprandi and Jenny Fairy campaigns and the great return of Simple and Americanos – the CCC Group opens the SS2022 season!
The CCC Group once again inspires and invites customers to the world of fashion. The spring campaigns for the Sprandi and Jenny Fairy brands featured international film and fashion stars Finn Wolfhard, Kyle MacLachlan, Amber Valletta and Jill Kortleve. But there is more excitement in store for trend seekers. The new season marks the market return of two iconic brands – Americanos and Simple – on the MODIVO platform.
“We want to create fashion that is accessible to everyone. We have already done a tremendous amount of work on the product, we have a diverse brand portfolio, and we have expanded the creative team that analyses trends and defines the style of our collections on a daily basis. The brand worlds we create are increasingly magnetic and inspiring. We act boldly and with an open mind. Thanks to this approach, our collections are promoted today by pop culture icons of several generations and the communication engages various groups of customers,” says Katarzyna Krawczyk, Marketing Director at the CCC Group.
Take care of yourself with Sprandi
Our latest spot promoting the SS2022 pastel retro collection from Sprandi can be now watched in the media. It features Hollywood stars: Finn Wolfhard, the teen idol known from the show “Stranger Things”, and the legendary Kyle MacLachlan, well remembered by all “Twin Peaks” fans. The actors are accompanied by 90s supermodel Amber Valletta, a longtime environmental activist. By engaging famous representatives of different generations, the brand shows that Sprandi products have a universal character and everyone, regardless of age, will find something for themselves in the brand’s offer.
“Take care”, the campaign slogan, has a different tone today than it did just a few months ago. Self-care is first of all about seeking respite from the hustle and bustle of everyday life and the increasingly fast pace of life. By bringing harmony into our life and taking care of our own mental condition and health, we can gain the strength to extend a helping hand to others – and that is the new message behind the slogan. The message is also promoted through Sprandi’s and CCC’s social media.
Jill Kortleve and “Girls Just Want To Have Fun”
The Jenny Fairy brand is all about products inspired by the latest trends. No wonder then that for the promotion of its spring-summer collection the CCC Group engaged Jill Kortleve, recognised by models.com as one of the fifty best models in the world.
A trip with friends, the first warm days spent in nature – that’s the recipe for a perfect spring break! The brand once again reaches back to the greatest music hits. “Girls Just Want to Have Fun” is about moments of joy, relaxed atmosphere and pastel colours seen through the lens of the outstanding photographer Dario Catellani. The latest clip provides a dose of positive energy – it is infused with optimism and transports the viewer to a place where time passes slowly and the sun, accompanied by music, shines around the clock. “Jenny Fairy is a brand aimed at young women who are looking for shoes and accessories inspired by the latest trends at affordable prices. For the latest campaign we decided to invite a world-class model who works for such fashion brands as Chanel or Valentino and is featured on the front pages of magazines and websites read by our customers,” says Katarzyna Krawczyk.
Return of cult jeans and elegant cuts
As announced, the CCC Group is reviving two iconic brands. Americanos is the brand that offers mainly jeans, simple T-shirts and lots of timeless accessories. With its “For Every Body” message, it was loved by Generation X and millennials in the late 1990s and early 2000s.
The message that Americanos seeks to get across in the latest campaign is that each of us is different, but we are all beautiful and distinctive in our own unique way. The photoshoot starred, among others, Australian supermodel Alexandra Agoston, French icon of body-positivity Odile Gautreau, and Irene Guarenas, a model who has already appeared in international editions of “Vogue”. Embracing the motto “For the Planet”, the collection was created using sustainable materials.
The second brand to return to the market is the Polish brand Simple. Founded in 1993, it was famous for its functional cuts, fine materials and elegant details. The Simple campaign features Linda Tol, a Dutch style icon who has been followed and admired by the world’s fashion media for years. The latest collections from both brands for spring and summer 2022 are now available on the MODIVO platform.
